Custom apps
Web & mobile apps built for your workflow
Customer portals, marketplaces, booking platforms, dashboards. Real products with auth, payments and a database behind them — not prototypes.
Custom apps, CRMs, internal tools and AI automations — designed, built and launched by a senior team that moves at AI speed.
Welcome, John
Here's what's happening today.
Practice performance
A/R balance
$50,768
Per visit
$151.33
Your productivity
Your to-do list
Sales pipeline
+ New dealInteractions that matter
We'll send you a confirmation the moment it's live.
Total balance
$50,768.20
$12,498
$8,300
Open invoices
95
Past due
$12,492
Next 7 days
$9,092
Payment methods
Projects
Angles
Hooks
Brands
Users
Workflow
Weekly challenges
Week 3 of 8 · 214 creators
Live products
2
Openbook and OpenAgent — both shipped and running
Build window
14 days
From kickoff to something real users can touch
Stack
AI-native
Agents, CRMs and integrations wired in from day one
Trusted by industry leaders
Custom apps
Customer portals, marketplaces, booking platforms, dashboards. Real products with auth, payments and a database behind them — not prototypes.
CRM & internal tools
Stop bending your business around off-the-shelf software. We build pipelines, quoting, dispatch, inventory and reporting tools around your process.
AI automation
AI agents that qualify leads, draft proposals, summarise calls and keep your systems in sync — wired into the tools you already pay for.
Integrations
QuickBooks, HubSpot, Shopify, Twilio, Slack, Google Workspace. If it has an API, we connect it — and build one for you if it doesn't.
We start by designing and building the core functionality that proves the idea — so you have something real in front of users before spending big.
Team performance
Compared to last year
Once live, we define clear goals and run bi-weekly sprints to ship features, sharpen the UX and scale what's working.
Development
Develop KPI dashboard
Design & build the new reporting view
+ Add a new task
We build with Claude, Cursor and Supabase to move at unmatched speed — AI automation paired with real engineering practices.
Weekly calls, async updates in Slack, and the freedom to pause or cancel anytime. Total flexibility, zero long-term commitments.
You1:22 PM
Hey!
You1:23 PM
How are you?
Madebook1:26 PM
Hey! What can we do for you today?
You1:32 PM
We need a CRM for our sales team — can you build it?
Madebook1:33 PM
Yes. Scoping doc with you by end of tomorrow 😉
You1:36 PM
Great!
We build polished, production-ready software that looks great and scales fast.
Sales pipeline
+ New dealDispatch Board
routing, quoting and driver assignment for a field service fleet
Prompt
Draft the onboarding flow →
AI isn't just a tool — it's a multiplier. We use it to remove friction, accelerate creation and free you to focus on the vision, not the code.
You1:22 PM
Hey!
You1:23 PM
How are you?
Madebook1:26 PM
Hey! What can we do for you today?
You1:32 PM
We need a CRM for our sales team — can you build it?
Madebook1:33 PM
Yes. Scoping doc with you by end of tomorrow 😉
You1:36 PM
Great!
Stay in sync through weekly calls and async updates. No endless meetings, no micromanagement — just visible progress.
Aa
In a world filled with AI clones, user experience matters more than ever. Design is what makes software feel human — and that's where we obsess.
Say no more to
No rigid contracts. An open, flexible process that adapts to how you work — not the other way around.
Sprints
2-week sprints
For founders or teams who want to keep moving — strategy, design and development executed in 14-day cycles.
Pause or cancel anytime
Book a CallWhat's included:
MVP Build
We deliver in 2 weeks
In two weeks you'll have a working product — app, CRM or internal tool — ready to put in front of real users.
Fixed scope, fixed price
Get Started TodayWhat's included:
Book a call
15 minutes, free, no pitch — just scope and a straight answer.
Openbook runs development for teams and their AI agents. OpenAgent answers chat, SMS, Instagram, WhatsApp and the phone as a front desk. Both are ours, both are running — go and use them.
openbook.workThe scheduler, the CRM ingest, the agent tooling behind this page — same stack, same window. The demo is the product.
openagent.workRepo, database, keys, deploy pipeline. If you stop working with us on a Friday, everything still runs on Monday and someone else can pick it up.
No retainer you have to argue your way out of. A sprint either earns the next one or it does not.
Sample reviews from build concepts — our own live products are Openbook and OpenAgent.
“We came in with a spreadsheet and a lot of opinions. Two weeks later dispatchers were running the whole board on it. The part I did not expect was how much of the arguing stopped once everyone was looking at the same screen.”
“The front desk was drowning in DMs and missed calls. Now every enquiry gets answered in seconds and the ones worth my time land in my calendar already qualified. I stopped dreading the inbox.”
“Reconciliation used to eat two days a month. They built the thing our accountant kept describing and could never find off the shelf, and it was live before the next close.”
“Four sites, four different ways of booking patients in. One system now, and the front desk staff picked it up without training because it works the way they already thought.”
“I asked for stock levels. What I got back also chases suppliers when we dip under the reorder point, which I had not thought to ask for and now cannot work without.”
“Burn, runway and spend in one view, on my phone, updated nightly. It has changed how I run board conversations more than any deck I have ever built.”
General
Madebook is an AI product studio that designs, builds and launches custom software — apps, CRMs, internal tools and automations. We help founders and operating teams turn an idea into a working product in weeks, not months.
Services & process
Pricing & timelines
AI & integrations
Tell us what you want to build. We'll come back with scope, timeline and a fixed price — usually within a day.